So this is interesting. It appears the illusion of choice is just that—an illusion. Thought you were buying that chalupa from TacoBell? Wrong, you bought it from Pepsi. Though if you work in advertising, you knew that already. How about those Diesel jeans? Surprise—you actually bought them from Nestle! Likewise your Stella McCartney and Armani finery. Of course, if you don’t buy a lot of packaged goods, then you won’t be all that concerned but it’s still eye-popping to see what a game of smoke and mirrors most consumer-facing branding is. Head over to PolicyMIC to read the full story.