Writer, storyteller, wife, twin mama, New Yorker. Advertising is my day job...

Rachel Pasqua

I’m a storyteller, a daydreamer, a mom, a wife (to this very talented man) and a New Yorker. Things I love (in no particular order) include dogs, roses, Italy, Japanese food, sci-fi, steampunks, the books of Haruki Murakami, and the art of Cecily Brown. I work in Manhattan and live on the South Shore near some very beautiful beaches.

I studied screenwriting in film school and worked in production and development before finding my way into digital. Now, advertising is my day job. I lead the Connected Life practice at MEC, an international media agency where I help global brands evolve their marketing strategy to keep pace with a multiscreen, real-time world. I also write the occasional book, talk about innovation at conferences and events and publish Pattern Recognition, a weekly analysis of digital industry trends.

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